If you’re looking to attract new students to fill the spaces in your music class, email marketing can be a highly effective tool. But, it’s not just about sending out a high volume of emails and hoping for the best. There are proven strategies for creating and perfecting your email marketing campaigns, in order to have the best impact and yield the greatest results.
Here are just a few tips to get you started in filling the seats of your music class:
Give Them Content They Want
Sending out just any old email won’t cut it. In fact, you’ll quickly realize that people will be pulling themselves from your email list if you’re not giving them some type of information that’s of value to them. Whether its value is in the nostalgia, information or promotional savings it provides, there’s got to be something of benefit for the reader, or else they’ll tune out fast.
Share Other People’s Content
It doesn’t always have to be about you. In fact, there are likely others out there who have relevant information your potential students will want to see. Show that you aren’t afraid to share what others have to say, and that you’re willing to provide your subscribers with the best available content, even if it’s not necessarily your own. “Sharing other people’s content is a great way to gather relevant content without having to do much work at all. See who the top newsmakers are, or what the most popular topics are and share that already created content with your readers,” says Marian Sikora, email marketer at Eliteassignmenthelp and BigAssignments.
Invite Guests to Share
Similar to sharing other people’s content, but different in that you’re providing the platform for a guest to speak directly with your subscribers. You aren’t just taking content from somewhere else and recycling it to your subscribers. Instead, you are giving them the opportunity to get different perspectives from others in the field of music, without having to search for it. It’s exclusive content for your subscribers, from outside sources in the field.
Get More Social on Social Media
Simply having a page set up to promote yourself on social media doesn’t really cut it anymore. You’ve got to have more of a presence, and that means getting more involved in the social media groups related to your industry. Your readers will likely be members of these groups as well, so the more presence and authority you’ve got within the music sector, the more likely they are to take you seriously.
And, the more reach you’ve got throughout social media, the better your search results will be when searches relevant to you and your music classes are conducted.
Everyone Loves Free Stuff
It’s true, there’s no other way to put it. If it’s free, generally no one will turn it down. And it’s for this reason, that people are so willing to engage and share things on social media when they know there's a chance they’ll benefit in the end. It’s even more true when that free thing is something they want.
If you decide to give something away, make sure the rules are clear, dates for giveaways are set and the winner and prize are broadcast loud and clear. Having this kind of transparency helps reflect your honesty and upfront nature. And, your winner is likely to share their victory with everyone they know, spreading your word even further.
Write Accurate and Engaging Email Copy for Them
When words are impactful and meaningful to someone, they can compel them to act. Well written and engaging email copy can have a huge effect on how someone reacts. If they find you honest, trustworthy and compelling enough, they may be moved to act.
Increase the impact your words have on the actions of your potential students by utilizing these incredible writing tools and resources:
- Academ Advisor and Studydemic - helpful email writing guides to perfect the content of your messages
- UKWritings - one of the top rated online editing tools, as mentioned by UKTopWriters
- ViaWriting - simple to follow grammar checker and language tool
- BoomEssays and Academized - highly rated online proofreading tools that will put your work in front of a professional for assessment
- MyWritingWay and EssayRoo - format your work to perfection using these online tools
- PaperFellows - Ranked highly by Bestaustralianwriters as one of the top spots online to generate catchy email subject lines and subheadings
Build The Relationship
Your first instinct should not be to go directly for the sale. Like any relationship, a sense of trust first needs to be built. If you’re asking these readers to eventually put their trust in you and your music classes, you’ll need to develop a rapport with them and allow that trust to build naturally. Start by simply introducing yourself, giving a brief summary of your musical history and who you are. It may take some time, but it cannot be something that’s forced into happening.
Email marketing continues to be a highly effective tool in all sectors of business. Music teachers can create engaging and effective email marketing campaigns by following these tips, to help increase their student enrollment and interest in their classes.